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Stefan Erschwendner

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  1. The Kingdom of Awesome

    Hi Tim,

    great blog post and totally to the point.

    I like to compare advertising agencies with the principal/agent theory. In the past you needed structures and teams to fully leverage your potential as a geek but nowadays thanks to sharing, openness and networks big agencies are just slow, expensive & inflexible.

    It’s time for a revolution and the whole executive board of the networks has no clue that they are today not just competing with other networks but also with small start ups and groups of individuals that for project teams.

    As also Jeff Jarvis mentions in his book, there was never a more interesting time to be in advertising then now, because it won’t be the same anymore and you can be part of the change.

    Keep on doing awesomeness

    Steff

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