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Discrepancy of scale: Ron Mueck
Recently while on holidays in Melbourne, I went to see an exhibition in The National Gallery of Victoria by hyperrealist sculptor Ron Mueck. Having heard about his lifelike but not life-size human sculptures, I was very excited to enter into his world. I was keen to see the way Mueck plays with scale and creates human sculptures presented at all stages of life.
As I entered the room, I encountered the first sculpture of the exhibition “Dead Dad”; a representation of Mueck’s dead father, naked, lying on the floor, only three feet long. The hyper-realism of the model was so striking that I could feel the fragility and the morbid temperature of the body. The fact that he was naked and exposed to the fully-clothed onlookers made him look extremely vulnerable, and I felt a slight discomfort looking at him.

As I continued my journey throughout the exhibition, i found that each sculpture had it’s own story to tell. Mueck’s depiction of different emotional states, such as isolation, fear and tenderness, made me feel like I was observing the human condition through a magnifying glass. I felt trapped in an enclosed space surrounded by emotions.
However the most powerful story was represented by the “Wild Man”, a nine-foot sculpture of a bearded man clutching stiffly the stool he was seated on. Despite the monstrous size of the man, he seemed so vulnerable and the fear and anxiety emanated from his eyes. It felt like as if he was terrified of us – the audience. I could strongly empathise with the feeling of intimidation that was brought to life so vividly by the sculpture.

Every sculpture looked so realistic that it was hard to resist the temptation of touching them. However as I got close and reached out my hand, security approached me immediately, and so my desire was left unfulfilled! I still wonder if they feel as real as they look.
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Protect The Human – new designs for Campaign pages
Protect The Human is Amnesty’s International UK site. It’s designed to engage people to stand up for humanity and human rights.We’ve recently redesigned and launched new campaign pages on Protect The Human. The aim of the redesign was to improve the user experience and usability, which would lead to the increase in numbers of people getting involved in the campaigns for human rights.
Campaigns play a crucial role on Protect The Human. They are designed to highlight the ongoing problems happening in the world. Each campaign has a range of actions for people to take in order to fight the injustice.
To improve the campaign pages and increase the number of people taking actions, we’ve done some major changes. We started with the campaigns index page.
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LOVEFiLM homepage redesign
We’re very excited that the new LOVEFiLM homepage we designed has been released in beta!The previous home page had grown organically over the last few years and hadn’t keep up with how the business has developed. Since the last major update LF have launched a new magazine section, cinema listings and video on demand – none of which were highlighted on the home page very well. Many pages of the site have also been updated to a new, more visually appealing look and feel, which now needed to be echoed on the homepage.
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Goodwood Festival of Speed
We’ve recently launched an activity dashboard for Audi at Goodwood festival.
Goodwood Festival of Speed is the world’s biggest and most diverse celebration of the history of motor sport and car culture. Audi UK has had a significant presence at the event for 14 successive years. The 2009 festival took place on the 3 – 5 July.
Last month Audi asked us to design a dashboard that would bring this and previous years photos, videos and tweets taken from behind the scenes by Audi and their loyal fans at the Goodwood festival.
It was a very quick project to embrace, and I was assigned to design it!
The brief was to create a premium product using Audi brand guidelines in a way that feels approachable rather than corporate.
To fulfill the challenge I did the following:
- With obsessive attention to detail, I designed features like soft gradients, delicate textures, hover states on buttons, images and tabs, gentle strokes that help make the design look premium and expensive
- Made it look simple – use of white space, a clean layout and light typeface makes the page look legible, improves readability and creates a feeling of sophistication and elegance, all which help enhance the performance
- Kept it user friendly – soft edges, rounded corners and smooth gradients makes the site more approachable and encourage the users to upload their content
Here’s the design. Have a look!

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OolaMoola
Recently we’ve launched a blog OolaMoola for our client Hearst Digital.
The blog is about how to live a fabulous lifestyle on a low budget. It consists of challenges that are taken by our creative and very determined editors StylishMoola and BirdyMoola, who know exactly what they want: get the best for less!
As a Made By Many designer, I’ve created more than a few blogs so far, however designing OolaMoola was a new & fun experience altogether.
Ok, so I guess the best part of it was that there was hardly any brief. There were no major constraints nor specific requirements. All I was asked was to create something inspiring, something that looks fresh and fun, and something that gives users a positive experience.
To get some inspiration I looked at creative magazines (i.e. 4Talent, idn) and some design websites (i.e. designspongeonline.com, weebirdy.com). I started collecting together all the interesting elements that I found: images, textures, graphics, illustrations, fonts etc.

At that point, I knew what sort of look and feel I was after. I wanted OolaMoola to have a magaziny, crafty, hand-made look. To achieve it, I did the following:
- Logo – cut out letters from magazines

- Background colour – scanned magazine page to achieve the paper texture

- Illustrations and graphics – collages of photos of my friends and hand-drawn/mouse-drawn graphics

Here’s the final design I’ve come up with:

I really enjoyed designing it, and I love reading the blog now. You can’t get any better than that!
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World through my camera lenses
Photography is one of my greatest passions in life, it is an art of observation. Ever since I was very little I took pleasure in observing the world around me. I could always find something interesting in an ordinary place. It was this curiosity and a passion to capture the interesting within the ordinary that lead me to photography.

















