Awww… we were so analogue back then!
Digital technology is such an ingrained part of most of our lives these days that I think we forget just how far it has come in our lifetimes.
We were once a very, very analogue people. Hilariously so. And every once in a while, just how analogue we were comes screaming back to me in a way that makes me feel very, very old indeed.
You want to feel old… hang out with a child
I babysit a friend’s fifteen-month-old from time to time and I find it fascinating that whilst this child’s life is partly a reflection of my babyhood and my siblings’ babyhoods (dummies, sippy cups, highchairs and cuddles), in others ways, it’s just so… digital.
Case in point: little Amy has an iPod and sound dock in her bedroom… and she actually knows how to use them. I recall that the height of cool in the eighties was the child-sized record-storybook combo where you read in time with the record, turning the page when prompted by a chime (or, if you were VERY lucky, the sound of Indiana Jones’s bullwhip).
You want to feel really old…
Clearly, the older you are, the more fodder you have to go on. My emailing, iPod-wielding father has come a looong way. He tells me he used to entertain his younger siblings after they’d all been sent to bed by putting a red sock on the light bulb and spinning his collection of six (vinyl) tracks on the suitcase-sized record player. (Alas, his career as a dj was cut tragically short when the suits in the living room smelled burnt sock and pulled his slot.)
We’re not changing so much as constantly upgrading our tools
In terms of the move from analogue to digital, I don’t think it’s possible to overstate the difference between yesterday — or yesteryear — and today.
But there is some comfort, I think, in seeing that as much as technology advances, it tends to stick to the same paths: we like music, so technology has made it easier for us to like more music, more often. Similarly, we like talking, so technology has made it easier for us to do that. As people, we aren’t changing that much — rather, what’s changing is the way we do things and the tools we use.
Hands off my calculator
My mum tells me that shortly after she and my dad married (so, mid to late 1970s), they were doing their taxes and needed to do some fairly extensive addition.
Having no calculator of their own, they asked a friend if they could borrow his. He agreed, but only on the grounds that he could come along to supervise use of his big, new, modern tool… the calculator. Can you even fathom someone doing that now?!
I share these stories more for a giggle than anything else — as I said at the outset, it’s not news that we’re becoming more digital with every passing second. But when you take a look back at the information highway, main streets and dirt roads behind us…. my god, we were so analogue it hurts.
Image credit: _phogra_ via Flickr, courtesy of a Creative Commons licence
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About the author
Sara is a copywriter and communications consultant at Made by Many. A lover of words and a teller of stories, she is especially interested in the way the social web is helping societies change (and thus far, she figures it's for the better).
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Comments (14)
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Responses (1)
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[...] This post was mentioned on Twitter by sara williams, Rabia Razaq. Rabia Razaq said: RT @saradotdub: confession time… how retro and analogue was your childhood? http://bit.ly/5VdwqF [...]
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Do you mean a 15-month old knows how to operate an iPod? Jeez!!!
Thanks for sharing your lovely personal anecdotes. Very enjoyable read!
Anjali Ramachandran
January 20, 2010
at 5:28 pm
Thanks Anjali. And yes, she knows — and presses — the play button. Kids these days…
Sara Williams
January 20, 2010
at 5:36 pm
Remember all digital media at the end of the day is consumed through an analogue medium, our eyes and ears.
Stuart Eccles
January 20, 2010
at 6:31 pm
Thanks Anjali, really wonderful article….reminds me of my mom who really dont want to use mobile phone, and even if she had to she skews her eye to dial the numbers and then annoyingly just hand it over to me and said I dont need all these stupid things to talk to someone…..we are turning so digital, but ya she still love to play computer games :)
Nidhi
January 21, 2010
at 10:46 am
I once cried myself to sleep when the batteries in our Pong unit died.
mike
January 21, 2010
at 11:53 am
That explains a great deal
Tim Malbon
January 21, 2010
at 2:00 pm
I miss the crack of Indy’s whip, I’d always take hungry hippos over super mario and feel cheated by DJs no longer spinning vinyl.
I loathe the beeps and bleeps which litter life’s sonic soundtrack, the unavoidable and constant contact via numerous forms of communicative devices and the expectance to be on the receiving end 24/7.
Dr. Jones
January 21, 2010
at 1:58 pm
I’m tempted to try and borrow calculators for the rest of the day.
@stueccles – yes, that’s why we’ve got to start swapping out bits of our meat-bodies and replacing them with cyborg stuff
Tim Malbon
January 21, 2010
at 1:59 pm
C;mon Tim, surely that’s a blog post in itself. The top 5 things to swap out of our “meat bodies”… perhaps digital corneas with an inbuilt navigable ‘thought-screen’ interface?
Justin McMurray
January 21, 2010
at 2:39 pm
As long as we’re coming clean about our analogue secrets…
My best ever childhood birthday present was a tape of my neighbour’s dad telling the story of Ali Baba and the 40 Thieves. It was legendary in my house, until it got all worn out and chipmunk-esque. A suitably analogue, eighties death.
Sara Williams
January 21, 2010
at 2:46 pm
Let’s not forget about recording songs off the radio instead of downloading MP3s from iTunes or *ahem* illegally? You can top off your feelings of age by being able to say, “When I was your age, we had to [fill in the blank] instead of you kids being able to [fill in the blank].” My favorite is having to go to the library instead of Googling.
Very nice post, indeed :)
Rabia
January 21, 2010
at 3:14 pm
Ah, the library… that old thing! Funny fact: Made by Many is actually located in a space that used to be the BBH library. We like to think this translates to us being something of an unstoppable digital force :-)
Sara Williams
January 21, 2010
at 6:09 pm
Nice read Sara. Incredible that a 15 month year old can!
I used to record my own radio shows on blank tapes just speaking into the radio on record. I was a cross between Smashy and Nicey and Chris Tarrant – Shudders.
Anyone remember Speak and Spell? Those were hot in my day.
Roberto Kusabbi
January 21, 2010
at 5:05 pm
Thanks Roberto, glad you enjoyed. I didn’t have a Speak and Spell but I totally coveted my cousin’s — that and his state-of-the-art Fisher Price tape deck. Oh so retro…
Sara Williams
January 21, 2010
at 6:07 pm