Protect The Human
for Amnesty UK
PTH is Amnesty’s social media platform. It provides Amnesty’s committed community with the inspiration and tools to change the world.
People support Amnesty’s campaigns by sharing online video, images and links and carrying out online ‘actions’. The groundbreaking platform connects a powerful network of human rights activists and makes Amnesty a media owner.
Made by Many led the strategy, technology and interaction design, and managed implementation through a development partner, New Bamboo.
Project gallery
We work in a very visual way, using design to develop and communicate strategy. The gallery shows some examples of working sketches and user models, as well as finished design.
Hand-drawn sketches helped us visualize the elements that would go into the final designs
Sketching
We develop design ideas rapidly using sketching. It’s a great way to involve clients at an early stage, and for working iteratively. Sketching is less ‘scary’ than finished Photoshop and invites collaboration.
We also love sketching as a way of developing the content in situ. We always try and use real content from the get-go: effort worth investing upfront. Just brings it to life like Latin can’t.
Our sketches tend to be design neutral. This helps everyone focus on the important stuff: the user experience, information hierarchy and interactions – instead of superficial distractions, like colours and branding.