Archive for March, 2008

  • On inspiration…

    How do you create a distinctive look and feel for a website that helps set it apart from the rest of the marketplace? Type, font, colour, image choice? Where does the inspiration come from for creating the best solution at the right time for the right client?

    I recently found myself asking just that after finishing a project. Before I started designing I knew that one of my key tasks was to find a typographic style that would not only unify the site’s content but also make the site feel different from its well established competition.

    Here’s an example of the typographic style we put together for the site: (I’ve used a background image and font colour a mile away from the content of the original site so as not to cloud the issue)

    oninspiration

    The idea for using type in this way — at an angle on a white background — seemingly came fully formed. However, when I step back, I’ve found it very intriguing to ask myself where the inspiration for this part of the design came from.
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    By Isaac Pinnock

    31st March 08

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     Made by Many

  • Oops! Natmags CEO hits back at New Media Age

    Lots of friends, colleagues and clients have expressed bafflement at the lead story on the front page of New Media Age last week. NMA suggested very explicitly (but inaccurately) that Hearst is retreating from its web strategy. We’ve been working with Hearst on strategy and design for over a year now and we knew this wasn’t the case. As planned, Hearst is simply going to be folding some old print title websites into the women’s 35+ digital brand Allaboutyou.com, soon to go onto a new platform with complete redesign.

    (And, by the way, we’re currently helping Hearst Digital implement the UK’s second manifestation of social media software Pluck – and it might be the first if we can get in ahead of The Guardian).

    Meanwhile, we’ll leave Natmags/Hearst CEO Duncan Edwards to put the record straight. This is his letter to NMA, published this week:

    “Your front page story ‘Hearst to shut down four websites in digital u-turn’ (NMA 28.02.08) is inaccurate and confused…
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    William Owen By William Owen

    7th March 08

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     Made by Many

  • “Instant design decisions for busy people”

    I find it hard to imagine a scenario when it would be appropriate – other than in a totally ironic way – to use any of the templates provided at Template Central.

    Template Central home page - horrible

    Honestly, the site is hilarious. There’s at least 20 7 minutes of laughter to be had.

    Here are some choice examples:

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    Tim Malbon By Tim Malbon

    1st March 08

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     Made by Many

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