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Design and the Elastic Mind
MOMA have established a seriously inspiring online exhibition to accompany ‘Design and the Elastic Mind‘. It explores the impact that technology, science and (increasingly) digital media has had on all aspects of design, from visualisation to bio-mimicry.
The interface is richly packed with content and whilst I found it a bit hard to navigate at first, once I let myself wander around the site as if in a real-world museum, the process of discovery took me on a very enjoyable journey. Every exhibit I visit is joined to the next with a line, looping across the index to show me what I’ve looked at. There are 300 projects on display online, which is 50 more than the physical exhibition.
It’s hard to pick a favourite, but after my journey on the tube this morning, I think I have to go for the Flyhead Helmet from the Environmental Transformer project.
Which exhibit would you choose?
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Rockstar Developers
I’ve noticed clients recoil at the phrase “Rockstar Developers”. The image of a drink, drugs and – gulp – sex-crazed development team smashing up their dressing room is problematic for many reasons. I kind of recoil from it too. It’s yucky. Nevertheless, ReadWriteWeb has published a list of the ‘Top Ten Traits of the Rockstar Software Engineer‘. It makes fascinating reading, especially if you work closely with one. The official list goes up to 10, but I’ve added a few of my own, and shuffled. See if you can guess which ones are true. Please feel free to suggest some yourself.
- Loves To Code
- Gets Things Done
- Is Rubbish At Table Footie
- Continuously Refactors Code
- Uses Design Patterns
- Wants To Be a Creative
- Writes Tests
- Wears Black T-Shirt
- Has Hairy Arse
- Leverages Existing Code
- Collects Something
- Focuses on Usability
- Writes Maintainable Code
- Reads 52 Books Per Year
- Can Code in Any Language
- Knows Basic Computer Science
- Follows Alternative Fashion System
Here’s a reminder of what we’re up against.
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How much advertising is already crowdsourced?
I was watching TV last night when the Berocca ad came onto the box.
It’s an ‘homage’ to the ‘Ok Go’ YouTube video (below) and involves some boring-looking generic ’suits’ going all oddball on some gym equipment that’s (inexplicably) been left in the street in response to someone nearby preparing a super-dose of the orange fizzy stuff. It’s a pale imitation of the original and caused me to reflect on how much ad creative is already effectively sourced (in terms of inspiration) from community and media sharing sites. Some traditional ad creatives you meet (by no means all of them) can be a little snooty about the wisdom of the crowds. However, just like the journalists who you sometimes hear slagging off social news and blogging sites only to find they routinely start a new assignment with a visit to Wikipedia, it seems that many are taking inspiration from folk-media.




