Goodwood Festival of Speed

We’ve recently launched an activity dashboard for Audi at Goodwood festival.

Goodwood Festival of Speed is the world’s biggest and most diverse celebration of the history of motor sport and car culture. Audi UK has had a significant presence at the event for 14 successive years. The 2009 festival took place on the 3 – 5 July.

Last month Audi asked us to design a dashboard that would bring this and previous years photos, videos and tweets taken from behind the scenes by Audi and their loyal fans at the Goodwood festival.

It was a very quick project to embrace, and I was assigned to design it!

The brief was to create a premium product using Audi brand guidelines in a way that feels approachable rather than corporate.

To fulfill the challenge I did the following:

• With obsessive attention to detail, I designed features like soft gradients, delicate textures, hover states on buttons, images and tabs, gentle strokes that help make the design look premium and expensive

• Made it look simple – use of white space, a clean layout and light typeface makes the page look legible, improves readability and creates a feeling of sophistication and elegance, all which help enhance the performance

• Kept it user friendly – soft edges, rounded corners and smooth gradients makes the site more approachable and encourage the users to upload their content

Here’s the design. Have a look!