It’s not all doom and gloom

Whilst there’s widespread cause for panic in these dark days of global economic downturn (which has given rise to Lingo Bingo in our office around terms like ‘challenging economic times’, ‘credit crisis/crunch/crash’ and ‘we’re all going to hell in a handcart’), there is however a small ray of hope on the horizon for us digital folk.

(Photo credit: Ricardo Carreon)

According to the IPA’s latest Bellwether survey, whilst Marketing budgets for Q3 have been cut at a record rate, the investment in digital remains steady. This supports our long-held view that digital is a good place to be in these challenging economic times. Bingo.

Of course, that doesn’t mean it’s all plain sailing just because we’re in digital – check out Tim Bray’s ‘Fear Factor’ presentation from last week’s FOWA. Happily, MBM are already employing a number of the measures he advocates for surviving in this hostile climate. Things don’t look good for enterprise software, though…