Comments on: Measuring

By: Anjali Ramachandran

Anjali Ramachandran — Wed, 25 Nov 2009 16:05:02 +0000

Thanks Dani! Very well-put: adopting previously accepted measures of success does not work for forms of communication that are different. Everything has to be evaluated on a case-by-case basis in my opinion :)

By: Anjali Ramachandran

Anjali Ramachandran — Wed, 25 Nov 2009 16:03:26 +0000

Hi Chris, thanks for your comment. As you said, the problem is indeed deciding what is important and going after that. Having said that, I think those criteria will differ for every organisation, so trying to find an answer to this is like chasing one’s own tail. Value is definitely more important that volume, hopefully that will be the general direction that everyone will soon start to move in.

By: Dani Seuba

Dani Seuba — Sat, 21 Nov 2009 13:01:50 +0000

Great points Anjali.
I think the main idea and also the main problem is the we use similar tools and simillar concepts for the on line than for the off line.
In the mayority of the cases we adapt previous konw whos, and that is a big mistake.
Great reflexion
:)

ps: sorry about me english.

By: Chris Butler

Chris Butler — Thu, 19 Nov 2009 15:04:49 +0000

Anjali,

This is an interesting time to follow all the different threads you mention (comments, social networks, trends/hashtags, etc.) to get a better sense of the “big picture.” The problem, as you put it, is figuring out which threads to follow- it would be next to impossible to follow them all- and there is certainly going to be disagreement on which they should be. I’ve been trying to ‘zoom out’ lately and evaluate all kinds of different metrics within our company to get a better sense of the ‘ecosystem.’ So far it’s been interesting- no huge revelations yet, but I am seeing some patterns emerge that connect our internal activity with our external engagement (http://www.newfangled.com/visualizing_website_measurement_data).

Also, the piece about value is huge. If anything good comes from the fatigue we’re all experiencing from having fully embraced social media, I hope its that we begin to prioritize value over volume. There was a nice piece on this point from “It’s Nice That,” wondering what the impact of our online behaviors will be on creativity: http://www.itsnicethat.com/articles/2222-are-we-ffffcked

Thanks for a thoughtful post,

Chris

By: Paul Taylor

Paul Taylor — Thu, 19 Nov 2009 13:57:44 +0000

Hey Anjeli,

Thank you for including Radian6 in your digital engagement article.

The Radian6 website has lots of complimentary information on the above points that you have covered.

If you would to review Radian6 then connect with me and I’ll arrange.

@Paul__Taylor
Co-Founder
6Consulting Ltd