Mostly gloom for glossies
The New York Times reports here on the fall in magazines’ ad pages (and no doubt revenues) and sugars the pill with a cute piece of interactive information design (would have been good to have the year by year between ‘05 and ‘08 though, to see how must was systemic and how much was credit crunch-induced).
The Times says: “Another day, another closure. Magazines are becoming thinner as advertising pages fall, and publishers are grimly cutting underperforming titles. But the outlook is not dour for all — a handful of magazines are still expanding their ad lineups, some by startlingly high percentages.”
It so happens that Elle and the Economist are notable risers, but they’re in a very small minority; Business Week, Time, The New Yorker and Fortune are big fallers.
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About the author
William is strategy director and a founding partner at Made by Many. He’s been helping companies open up their services to consumers, and consumers to become producers and collaborators, since the late 1990s when a career in journalism, investment banking and brand strategy revealed method in its madness by shining a light on the wicked problems of service design. William can also be found at twitter.com/wdowen.
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