OolaMoola

Recently we’ve launched a blog OolaMoola for our client Hearst Digital.

The blog is about how to live a fabulous lifestyle on a low budget. It consists of challenges that are taken by our creative and very determined editors StylishMoola and BirdyMoola, who know exactly what they want: get the best for less!

As a Made By Many designer, I’ve created more than a few blogs so far, however designing OolaMoola was a new & fun experience altogether.

Ok, so I guess the best part of it was that there was hardly any brief. There were no major constraints nor specific requirements. All I was asked was to create something inspiring, something that looks fresh and fun, and something that gives users a positive experience.

To get some inspiration I looked at creative magazines (i.e. 4Talent, idn) and some design websites (i.e. designspongeonline.com, weebirdy.com). I started collecting together all the interesting elements that I found: images, textures, graphics, illustrations, fonts etc.

At that point, I knew what sort of look and feel I was after. I wanted OolaMoola to have a magaziny, crafty, hand-made look. To achieve it, I did the following:

• Logo – cut out letters from magazines

• Background colour – scanned magazine page to achieve the paper texture

• Illustrations and graphics – collages of photos of my friends and hand-drawn/mouse-drawn graphics

Here’s the final design I’ve come up with:

I really enjoyed designing it, and I love reading the blog now. You can’t get any better than that!