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Big Society – a new opportunity for brands and the arts?
It’ll be a while before the full impact of the coalition’s swingeing cuts in the Arts world are realised, but one thing is clear: it’s forcing artists’ hands. There will be little choice but to seek patronage from sources other than the Arts Council, NESTA or the British Film Institute.
Of course, brands have been supporting the arts for ages and there have been some great examples of this, although some backfire as seen recently with BP’s sponsorship of The Tate. And there are those in the arts community who feel that corporate sponsorship has no place, that it sullies the purity of art. But the harsh reality is that the arts need funds, and the most ready source is going to come from the private sector.
At Camp Bestival last weekend, in amongst the fun and wonder, I was struck by how much harder brands are going to have to work to engage with people, and how this has potential to benefit artists.
One of the best things I experienced at the festival was ‘The House of Fairytales’ field which was made up of a whole range of family activities.
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I’ve been Bosewatched
For those who don’t follow my Twitter stream, I’ve been running a ‘bosewatch‘ hashtag campaign for the last couple of months. You see, my desk overlooks Regent Street and the Bose store is directly opposite. I tweet casual observations about what’s going on there, often passing comment on how empty it looks.
It’s all been a bit tongue-in-cheek. Casual brand stalking if you like. But everything changed at lunchtime today. I got a phone call which began…
“Hello, is that Simon?”
“Yes, hello.”
“Hi, I’m Martin from the Bose store on Regent Street.”
Oh. My. God.
A brief conversation followed where we discussed my tweets, their footfall and occasional quiet spells. To be honest I was absolutely dumbfounded that I’d been called. He asked if I would like to visit the store, get a tour and ‘expereince Bose’. I didn’t need asking twice and duly went along with Stuart.
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