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Content design with cojones
Or so I tweeted whilst watching the recent Apple keynote. A month later and I don’t think I could have been more wrong.Immediately after the iPad’s reveal, the interweb rippled with an argument between two tribes, those that want a computer that allows them to tinker under the hood, and those that don’t care about getting their hands dirty – they just want to email, surf, watch and listen. For me, this isn’t the interesting debate. It’s how the speed, screen size and controlled environment of the iPad now means that content design on screen can finally come of age and grow some balls. Big ones.
Or so I tweeted whilst watching the recent Apple keynote. A month later and I don’t think I could have been more wrong.
Or so I tweeted whilst watching the recent Apple keynote. A month later and I don’t think I could have been more wrong.
Immediately after the iPad’s reveal, the interweb rippled with an argument between two tribes, those that want a computer that allows them to tinker under the hood, and those that don’t care about getting their hands dirty – they just want to email, surf, watch and listen. For me, this isn’t the interesting debate. It’s how the speed, screen size and controlled environment of the iPad now means that content design on screen can finally come of age and grow some balls. Big ones.
Your content isn’t the same as my content
There are some sites that people check two or three times a day. BBC News is one of them for me. However, out of the 50 or so articles on their home page in the morning, I’ll probably only read around ten stories. As I check back during the day, there’s a law of diminishing returns, in fact every time I visit I usually end up reading half as many stories as I did the previous time.
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Looking towards more flexible web-based editorial design
Isaac and I have been discussing how users consume media and news which has raised some interesting questions around online publishing. Specifically: how we construct content templates, how that content looks when it’s in place, art direction at a micro level and how we can create richer, more engaging and, importantly, more ‘useful’ reading experiences online.
Over the last 4-5 years there has been a gradual convergence in how most newspaper sites construct their article pages. Based on a grid system, they employ a wide central column for the body copy and a number of other columns, usually on the right of the screen, for related information, links to other stories, MPUs, tools, etc. We should know, we’ve designed a number of sites for media owners, as well as countless blogs that conform to these conventions.
No matter how long the article is it is wedged into the same template. If it’s 200 words, stick it in. 800 words? No problem, paginate it and reap the ad impressions.
There’s loads of sense to this approach. The beauty of the web is its democratisation of publishing. Drop your text and image into a well crafted template and you’re away. But I think there’s room for another approach.

