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Penelope Umbrico rocks
I read about Penelope Umbrico’s awesome project “Suns from the Internet” at the weekend – because it’s on at the Natman Room, BAM Peter Jay Sharp Buildinguntil March 14th.
It’s so cool, like a lot of her work. I’m thinking of doing something similar – an homage – for the wall of our office.
This is a project I started when I found 541,795 pictures of sunsets searching the word “sunset” on the image hosting website, Flickr. I cropped just the suns from these pictures and uploaded them to Kodak, making 4″ x 6″ machine prints from them.
For each installation, the title reflects the number of hits I got searching “sunset” on Flickr on the day I made/print the piece – for example, the title of the piece for the Gallery of Modern Art, Australia, was “2,303,057 Suns From Flickr (Partial) 9/25/07” and for the New York Photo Festival it was “3,221,717 Suns From Flickr (Partial) 3/31/08″ – the title itself becoming a comment on the ever increasing use of web-based photo communities, and a reflection of the ubiquity of pre-scripted collective content there.
The same project also contains a piece called 15 Copyrighted Suns From the Internet. Compare and contrast:
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The DIYist
If you want to understand ‘the social web’ and where it’s going, take a look at what the DIYists are up to.
For years, DIY was the bastion of the weekend jobbing dad. Men would buy tool belts, low-quality hand drills and set about putting up shelves, bleeding radiators or hanging pictures. And their bible was the Reader’s Digest Complete Do-it-yourself Manual. The appeal of DIY is really the time when you’re NOT doing DIY and you look at the thing you did and think “I did that, all by myself”. There’s immense pride in DIY. And the pride can be totally disproportionate to the effort you put in. You can bang a nail into your bathroom wall with a shoe and still feel pretty pleased with yourself when you look up at that C. M. Coolidge every time you perform your ablutions. -
Case study: Amnesty UK ‘Campaigning with Social Media’

Made by Many has worked with Amnesty UK since January ‘08, and helped them design and build ProtectTheHuman.com – their digital activism community. ProtectTheHuman.com is a social platform that asks users to carry out a range of online actions in support of Amnesty’s campaigns, and to upload video and photos and bookmark content from all over the Web.
You can read more about it here – in Charlotte’s blog post when the site launched. And you can also read about how Amnesty have used Protect The Human to campaign against the proposed extension of detention without trial to 42 days, and in support of US death row prisoner Troy Davis.
Since just before Christmas we’ve been working with Amnesty UK’s web team on a project to optimise the use of external social media services. This involved an audit, mapping and optimisation exercise of all official (Amnesty-run) and supporter-run groups and pages on Flickr, YouTube, MySpace, Facebook, Twitter, Bebo and blogs. We then followed this with planning for specific campaigns: Obama’s First Hundred Days and End Violence Against Women.
The case study below provides some real data (often missing in social media case studies) that shares what we all did and how well it worked. Please take it, share it, use it, re-tweet it and spread it all over the place. We also have some exciting new releases to make to the main Protect The Human website in the next few weeks, and another case study (Obama’s First 100 Days) to share.
Campaigning with social mediaView more presentations from madebymany. -
Skittles’ radical trust experiment with Twitter
This morning’s news that Skittles had launched a new site with a home page that’s basically a free-for-all Twitter search for the term “skittles” raises us a whole new DefCon level.
This radical trust experiment is either a totally genius idea, or it will be taken down very soon. Currently, the site seems populated almost exclusively by a combination of social experterati trying to work out which outcome is most likely, and a bunch of other people running around trying to wreck it and some other people who are exploring the outer limits of what might be considered acceptable to a brand advertiser. The ‘other pages’ include Flickr, YouTube and Facebook iterations and the only ‘official’ Skittles real-estate is a floating control panel – a bit like that Modernista website everyone wishes they’d done, but probably don’t visit very often.
They must have been expecting stuff like this:

And stuff like this just crept through:
They must have balls of steel and really great lawyers.
And they must be confident that enough people like their candy that once the noise dies, and all the social media people and the wreckers move on, they’ll have created a revolutionary product support site for Skittles made entirely of external social media sites. That’s a very beautiful, crazy, yet logical idea – and I hope it succeeds.
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Will Lions is the new Lynnetter

I found Lynnetter’s photo-sets on Flickr really useful both for understanding some of things that were happening online in 2007 and also for explaining them. I think I discovered her through FutureLab’s blog.
Today I found Will Lion’s photostream. Wow. He’s churning them out, but in a *good* way. And he’s also playing with TiltViewer – a convenient way of looking at lots of images quite fast. Not quite as great as using the CoolIris/PicLens Firefox plugin but whatever…

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Follow me: Seven online communities I’m on right now
If you’re going to have any success building healthy, active and engaging social communities online, you’ve got to be endlessly curious about how they work. Why is it that some communities gain new users every day while some dry up like a Texan graveyard? Why do you suddenly feel like making movies when you’re on Vimeo, while you just feel daunted at the task when you’re over at YouTube? Why do I feel so alone on a travel site like Dopplr, while I’m constantly meeting people all over the world at a photo site like Flickr?
It’s not enough to read case studies or understand the technology behind the multitude of online communities out there to find the answer to those questions – the social interactions, exchanges and content creation will always form the core experience of any community. So the only way to really understand what makes people tick when they join a community is to hit the sign up button and get involved…
Here’s a mix of some of my older and recent discoveries that you might want to explore, too…
7: Second Brain
Hands up if you already broke that new years resolution on getting your online presence organized… (I did). Second Brain promises to get you sorted by managing your files, bookmarks and feeds from the content you produce on other sites. It’s also great for discovering stuff other people collect. Feels a bit like a combo of Twine, Del.icio.us and Stumble Upon all at once…
6: Shopstyle
Ever had an amazing idea – only to discover that someone else beat you to it…? When it comes to fashion, Shopstyle got there before I could. I’m not very sad about it though – I could spend hours here!
ShopStyle lets you put together entire outfits with just a few clicks – mix and match between your favourite brands. You also learn a lot from looking at how other women combine their looks. I’ve only got two faves on my outfit, though (hint, hint!).
5: JustMeans
This is a site I joined before I found my dream job here at MadebyMany. JustMean’s mission is to “provide best in class services that help companies communicate and implement their socially responsible efforts on-line.” They’ve got plenty of interesting job listings if you’re looking for work and you can network directly with companies and other job applicants who all publish streams of great editorials, news and videos.
4: Brightkite
Brightkite lets you share your whereabouts with friends. If you’re looking to meet new people at your current location, Brightkite will let you do that too… Feels a bit like Twitter with a post code locator.. Needs new users to become truly useful. Whenever I try to spot new people near my location, no matter where I am, I end up with Stuart, Tim, Matt or Oli on my radar…. (always glad to see them though!)
3: Trendhunter
Trendhunter is a bit of a mess for my taste. But there are so many interesting things to discover there. For the record, I don’t consider myself a trendhunter – I’m just lurking around, waiting for other people’s finds… such as this fairytale bedcover...
2: Imagekind
Imagekind is an online community for selling and buying art. I’ve stuck some of my photography from Flickr on there. Haven’t sold a single print yet but already gotten 41 fans… hum!
1: Vimeo
If you’re into making videos, this is the community for you! What makes this community so great is the groups you can join – people create groups based on their interests – such as animation, conferences, random projects .
I’m writing a separate blogpost on Vimeo in the near future – so check back for that if you’re interested – in the meantime, enjoy this poetic piece…
Gorge Fog from Andrew Curtis on Vimeo.As always – please leave a comment if you’ve got any communities or anything else to share…
4th February 09
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How the Internet can still delight
Last weekend I found myself ambling through Southwark, walking off a large lunch. As I turned the corner of the street I saw this great sign fixed to the side of a building:

Being a lover of typography and signs that fascinate and intrigue, I couldn’t help but take a picture. This started me thinking about how the language of street signs has changed over the years and how much ‘street furniture‘ contributes to the defacto visual identity of the UK.



