Posts Tagged ‘in real life’

For those who don’t follow my Twitter stream, I’ve been running a ‘bosewatch‘ hashtag campaign for the last couple of months. You see, my desk overlooks Regent Street and the Bose store is directly opposite. I tweet casual observations about what’s going on there, often passing comment on how empty it looks.

It’s all been a bit tongue-in-cheek. Casual brand stalking if you like. But everything changed at lunchtime today. I got a phone call which began…

“Hello, is that Simon?”

“Yes, hello.”

“Hi, I’m Martin from the Bose store on Regent Street.”

Oh. My. God.

A brief conversation followed where we discussed my tweets, their footfall and occasional quiet spells. To be honest I was absolutely dumbfounded that I’d been called. He asked if I would like to visit the store, get a tour and ‘expereince Bose’. I didn’t need asking twice and duly went along with Stuart.

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