Posts Tagged ‘metrotwin’

  • A transatlantic breakfast summit

    This morning I took part in a transatlantic blogger meet-up in the Martini Lounge (alas, not a one in sight, though it was 9am) at the new Arch Hotel.

    The event was organised by our friend Jeremy at Transatlanticism, a New York-based organisation we’ve gotten to know through our work on Metrotwin.

    Metrotwin is about creating connections, through people and places, between New York and London. This morning’s chat delivered hugely on that premise, so much so that I thought I would introduce some new additions to my transatlantic universe.

    Urban Junkies — met the very stylish Taryn; love the site… both the London and Barcelona versions.

    Hint Magazine — Lee Carter’s baby is one of the original online fashion magazines.

    Gadling is one of AOL’s travel sites and is stacked with great content about New York, London and beyond. Contributor Annie was on hand this morning.

    The Brooklyn Nomad — author Andrew is a lifelong New Yorker and seems to encounter his share of unruly characters. Entertaining.

    Matador Network is a motive-driven travel site that has me thinking more about why I travel; author Sarah, just in from Mexico, has me thinking I need some sun.

    Refinery29 — met Associate Editor Connie; cruised through the fashion/lifestyle site ‘just for a minute’; am now hopelessly addicted.

  • Metrotwin Mumbai is now live!

    We've been really busy the last couple of weeks working on a new project for British Airways - a follow-up to Metrotwin, which we created last year.

    metrotwin-mumbai

    British Airways wanted to follow up on what Metrotwin started by extending the concept of twinning to their second most popular route after London-New York, namely London-Mumbai. Except we decided to go with a blog this time, for various reasons, the most significant of which is that India’s blogosphere is an extremely active, growing place and a blog would be a great way to document the best of both cities while attracting the right audience at the same time.

    We rounded up a group of some of the best bloggers out there, from both Mumbai and London, and the fab folk at Agency.com helped us build the site.

    Metrotwin Mumbai will cover the best of what Mumbai and London have to offer. They are both similar in so many ways – both are vibrant, diverse, and have a huge history of art and culture. I often have problems deciding which city I like more. Our bloggers, all talented cityfolk who love their urban surroundings, are going to highlight their favourite things to do and places to see in either Mumbai or London (or both!!). The best places to eat Indian food in London? The best places to hang out after work in Mumbai? What’s the equivalent of London’s Kew Gardens in Mumbai, to soak in some greenery? The answers to all these and more are forthcoming. Just stay tuned to Metrotwin Mumbai.

    A huge thank you to everyone involved in this project, especially Julia who came up with the very smart design for the site.

    What are you waiting for? Head to Metrotwin Mumbai and check it out!

  • Looking swell online: How avatars suit you

    My avatar has changed.

    Uh oh. Big deal, you might think – some people change their avatars as often as they change shoes. And so do I – but not here at my work blog.

    For the past half year I’ve been writing under a stranger’s face – a “spare” avatar bestowed upon me by Isaac until yesterday.

    At first, I found it awkward to write and felt slightly irritated by being represented by a stranger. Whenever I published a post, this mean, hungry little lady with black hair and a sour pout would pop out like a Jack in the Box from somewhere deep inside Wordpress, ready to devour my every character. I’d look at the site and feel disconnected from my words. Now the blog post was hers… she even wore my name!

    My old avatar

    At Made by Many, we have a love/hate relationship with our work avatars. Drawn by an artist who’s been given quite a lot of artistic license, we’re not always in agreement weather a whiff of green to our skin tone or a splash of purple hair really help bring out our best features…. Some of us have now and then been known to refuse to blog under these “dreadful caricatures”, but the truth is that they do make us feel like a team and we all wear them like a badge of honor.  “At least we don’t take ourselves too seriously!” says William.

    But self-representation and avatar usage can be a serious matter online. The avatars we chose to represent ourselves have an impact on how we behave and also on how we’re perceived online.

    That’s why sites that easily allow you to change your avatar often are more engaging and interactive. People change their avatar to reflect their mood, send secret messages to other friends, display self- attributes, social role, a fantasy representation of who they want to be or they might just want to provoke. Just look at this collection of people from the Metrotwin homepage:

    Metrotwin people

    Metrotwin people

    If you look closer at the Metrotwin people, you’ll find a lot of stereotypical usage: The football enthusiast, the pet lovers, the travelers, the proud parent, the beauty, the humorist, the hobbyist, the eye, the cartoonist, the standard portrait and so on. And if you hit refresh when you’re on the site – you’ll see these types repeat again and again. I find this incredibly fascinating – seeing people’s creative use of avatars make me much more interested in finding out what’s going on at a site and communicate with the people who use it.

    But not all of us are fans of creative self representations online… In a talk on Facebook given by Blake Chandlee last year, he mentioned his dislike of people who aren’t using their real photo to represent themselves, especially those touting a pet pic on their profile.

    I first thought he was just being funny… but then I came across this thread on a FB discussion group where people complain that their profiles are deleted when they use “fluffy” avatars and “kittens” as profile pics. Says Pamela Noordman:

    picture-70

    Facebook is one of the better examples there is of a site that makes it easy and fun for people to maintain multiple avatars. So why they give their user this functionality just to tell them later they don’t like the way they use it is beyond me…

    Although I’d always be supporting the user’s right to wear the hat they want and my Facebook avatar seldom stays the same for more than a few days – I’m not entirely disagreeing with Chandlee. The amount of complaints I’ve gotten from twitter followers who’re confused when they come from twitter to this blog proves the importance of a consistent, recognizable avatar.

    I’m very happy to finally blog under an avatar that look and feel more like myself, although the first comment I got on my new, real avatar was someone questioning weather or not I was wearing a fox on my head…now that was a bit rude, don’t you think?

  • London Twestival – the place for us seen to be seen

    Tim, Stuart, Anjali, Oli and I had an Amazing time at the London Twestival yesterday. More than 100 cities all over the world hosted a Twestival to raise money for communities that don’t have clean, safe drinking water – something most of us take for granted. So far the Twestival in London alone raised $555.00 – the total for all Twestival cities is $13,175.30. It’s not too late for those of you who haven’t dropped our coins in the well – contribute here!

    One of the sponsors of the event was our own lovely Metrotwin – giving away two flights to New York!

    Here’s a little snippet from yesterday’s events….I’m just a bit perplexed at the number of “non” twitterer who showed up….

    (oh – and before you leave…. follow Made by Many at Twitter @madebymany, and I’m @elinesca )


    London Twestival from Rainy Boots on Vimeo.

  • What a nice letter about Metrotwin.com

    In this week’s New Media Age this week (6 November issue), Steve Richards the MD of Yomega has written a letter titled ‘BA shows brands the way to use social media’. It’s a very nice letter in which Steve says:

    “British Airways’ foray into social media underlines the appeal and potential of these channels for mainstream brands. UGC gets its fair share of damaging headlines, but BA’s Metrotwin initiative grasps the value of social media at a strategic level, underlining the BA brand as digitally astute and accessible and instilling a sense of community amongst its customers.”

    Thanks Steve. We salute you right back. With competitors like you, who needs friends?

    ;-)

  • How do you say London in type?

    A fellow typographer has created a great series of postcards that show the subliminal messages sent out when using different typefaces.

    With tongue firmly in cheek, some of the postcards are absolutely spot on. Who can doubt that Comic Sans isn’t the hand of God or that the typeface Stencil isn’t Rambo 4?

    However, I was intrigued by the choice of subliminal message for Gill Sans: I am the son of a stonecutter. This is surprising, not least because there are so many things you could hold up against Eric Gill that being a son of a stonecutter is a bit of a cop out, but mainly because to many Gill Sans cries out “I am English”.

    The typeface has a long history of being used for organizations that have a national prominence or by companies that are uniquely identified as having British heritage. From the LNER to the Ministry of Information, from Jan Tschichold’s iconic designs for Penguin to the BBC.

    It was this heritage that we experimented using when we started the design phase of Metrotwin, the social utility for Nylonistas. One of the first ideas we discussed was signposting the different cities through colour and type:

    The choice of Gill Sans for London was clearly cut, as was the choice of Helvetica Medium for New York. Used (in a roundabout route) by Massimo Veignelli and Bob Noorda for their signage plan for the NYC subway system, it’s now a ubiquitous part of the city’s identity, found on virtually every street corner.

    Our colour choice was also to be found on every corner: yellow for New York cabs and black for London taxis. (We also had a secondary palette which didn’t get developed which used red British telephone boxes and blue American post boxes.)

    In the end, we decided that the 2 colours (especially when reinforced by images of taxis as on the Metrotwin home page) had such a strong meaning that having city specific fonts was over kill.

    However, it’s undoubtedly true that both colours and fonts have the power to create associations and send out messages of their own accord. Which reminds me, with Obama surging ahead in the polls there’s a really obvious one that Lars left out:

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