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The DIYist
If you want to understand ‘the social web’ and where it’s going, take a look at what the DIYists are up to.
For years, DIY was the bastion of the weekend jobbing dad. Men would buy tool belts, low-quality hand drills and set about putting up shelves, bleeding radiators or hanging pictures. And their bible was the Reader’s Digest Complete Do-it-yourself Manual. The appeal of DIY is really the time when you’re NOT doing DIY and you look at the thing you did and think “I did that, all by myself”. There’s immense pride in DIY. And the pride can be totally disproportionate to the effort you put in. You can bang a nail into your bathroom wall with a shoe and still feel pretty pleased with yourself when you look up at that C. M. Coolidge every time you perform your ablutions.3 -
I’ve had a baby. What have you all been up to?
(or 10 things that have changed on the web since November '08)In the time I’ve been away and had a baby (she’s 10 months old this week…), a lot has happened.

The internet being a many-splendoured and rapidly changing thing, I hesitate to attempt any coherent summary of all that’s gone on.
Instead, I’ll just pick out a few things that have sprung up on my radar as significant changes between November ‘08 and September ‘09. Broadly speaking, I see them as these:
- digital as support act > digital as headliner
- semantic web frenzy > real-time web frenzy
- slow fade of shiny 2.0 aesthetic > upsurge of big type mobile-friendly aesthetic
- Twitter as geekorama > Twitter as mainstream
- Google primacy > Google supremacy
- 43 white, analogue US presidents > 1 black, digital US president
- banner ads and buttons > social, shared content
- state control of ISPs (Iran, China) > online social mobilisation and subversion
- stream of rubbish reality TV on iPlayer and 4OD > demise of Keith Floyd
- Plus, of course the launch of Spotify, Facebook Connect, a proliferation of Twitter clients and more iPhone apps than you can shake an accelerometer-enabled stick at.
You’re more than welcome to plug the gaps on the things I’ve missed whilst I was lost in the apparently endless cycle of feeding, sleeplessness, nappy-changing and washing.
Please, tell me: what other important stuff have I missed?
P.S. As I was writing this, I found a couple of Trend Blend maps via Ross Dawson’s blog which suggest that between 2008 and 2009, life has gone from being an ordered train journey through society, politics, technology et al…
…to a more scary-looking hydra, beset by ominous little red demons. Perhaps I should have stayed at home, offline, with the curtains closed.
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So who’s your Female Social Media Guru, then?
Who is the UK’s Top Female Social Media Guru? asks Jamie Burke over at his blog Social Glue. To find the answer to the question, he’s arranged a little bit of a competition sponsored by Brado Social and Wordia.com. There’s a poll here where you can vote for the one of the 24 nominated candidates you’d like to see give a talk on social media.
The five most popular candidates will then speak on a ticketed, final event in April – which will be video recorded and put online for another round of voting before the final winner is announced.
I’m on the list. That feels…..scary…exciting! So my next paragraph should probably be a hard sell on why you should run off and hit my name on that poll… but you’re smarter than that:)
I don’t like to exclude men and have mixed feelings about focusing on “women” speakers only. Makes it somehow feel “easier” and less important, doesn’t it? As if women don’t have a chance when pitched against men.. But at the same time, there is something to be said for the idea of gathering a group of women to discuss what they think the most important issues within social media is today and where they all think we’re going in the future. Women aren’t always as competitive nor do they put themselves forward in the same way as men, so we’ll see a lot of unusual perspectives and thoughts.
I don’t know all of the candidates named and the organizers aren’t doing the best job of introducing the women (which makes it hard to vote!), but I still spot a great person on that list. I absolutely loved Aleks Krotoski’s (@aleksk) talk on why the web and game industry would benefit from collaborating together at the Dconstruct conference last year. She’s so great that I’d rather ask her for lessons than compete against her!
Which makes me think that even though this event is pitched with a competitive element, the strength of it will be making room for more voices rather looking for just one. That’s exactly what social media is about, don’t you think?
Go on, then, get voting!
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A Novel Use of Twitter
People use Twitter in so many ways. It’s a chat client, it’s a research tool, it’s a place for breaking news, it’s a way to let the world how you feel. I’m not even going to attempt to list all the uses here. This post is J U S T for those who read and write novels. Are you one?
If so, perhaps you too have got a literary pearl in the workings… But just like me… you can’t get started. The days fly away before you can catch the pen, coloured with work, work, work, drinks at the pub, friends, parties, dogs in the park, laundry, dishes … no time to write. We tell ourselves we’re very, very busy.
This is how the world have missed out on the most wonderful stories.
But not anymore! We’ve got Twitter. Twitter is for the aspiring writer what the dumbbells are for the stud in the gym. 140 characters a day, 365 days a year makes a story of 51100 characters. For the writer, this is an exercise in constraint and eloquence, for the reader, this becomes the stories we’ve missed out on so far.
You know you can do it..140 char every day. It’s good for you. Post your story to #140novel. Or read mine:)

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Playful 2008
At the Dconstruct conference on the social web earlier this year, Alex Krotoski spoke about building a bridge between the game and web communities. The difference between these two, she claims, is mainly that while game developers get to design products that target people like themselves, the web community designs solutions targeted towards very different people than themselves. But as games become main stream (Nicole Kidman appearing in the Nitendo DS lite ads for instance), and room for play is more accepted as a way of enhancing the user experience in web applications, the two communities definitely have something to learn from each other.
So, largely agreeing with Alex I spent last Friday at Playful, a one day event about games and play hosted by Pixel-Lab here in London. There were many great speakers on the program and although a few of these came disappointingly unprepared, the atmosphere in Conway Hall was warm, fun and engaging.
To me, the most interesting talks revolved around the notion of “freeplay” – the bit of the user experience that can’t be designed or controlled by designers in advance.
Interaction designer Kars Alfrink (Leapfrog) stressed that meaning and value is created by the user. Designers will take this away from people by presuming play in advance. To allow a “possibility space” to emerge, you have to “under-specify” and create tools rather than trying to define a specific experience.Eric Zimmerman of GameLab’s talk was also about “free play”, and how “systems literacy” is the new defining form of literacy in the coming years. So many aspects in our life are mediated by interfaces and systems, and game play is a model for understanding systems because games have rules. “Problem solving does not only require an understanding of the system,” Zimmerman said, “but also the ability to play with it.” Systems does not understand play, or emotions - they enforce rules. Designers who create amazing user experiences and drive innovation make sure that the rules of the system allow a little bit of “freeplay” – movement within the rigid structure. Eric used the game of wriggling the steering wheel or playing with the gear stake when you’re driving as an example – the gear/steering wheel is there because of the system, but freeplay is the free movement within this system. Flickr is a great web example of this – members use the groups and pools as tools to create games around photography.
Architect Eric Clogh (212box) gave us another example of a “system” within the system. While renovating the Klinsky residence on upper Fifth Avenue NY, they were asked to do a little “something” for their four kids. Combining architectural elements with history and puzzles, he created an incredible story that the kids would unravel via 18 clues embedded in the apartment, which got progressively more difficult to solve. Read more about “The Mystery on Fifth Avenue” at the Herald Tribune.
In tune with all of this, designer Matt Brown from Last.fm urged us to “draw more dots – people will join them”. Last.fm have released an API to their service so that people can create their own stuff around the listening and sharing experience. Matt is especially interested in how games can help teach us how to play an instrument and demoed some fun little games based on finger exercises for brass instruments. As an old Trombone player, my favourite must be the “Breath Control Car” although the Singing sock puppets are hilarious…
Well done to Pixel Lab for hosting this event – it will be interesting to see how it progress next year.
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The social web: together we can be perfect(ish)
Isaac’s been known to repeat the maxim ‘We demand perfection!’ when collaborating with our CSS Ninja, Sarah, on projects. Now, whilst visual perfection is something we strive for at MxM, we also strive for maximum engagement with our users. So I was interested to see this mini-interview with Clay Shirky who espouses a bit of rough to make sites that require interaction more friendly.
Basically, he’s saying that if something looks too perfect (like a kitchen fit for a magazine shoot), people won’t touch it. This is why the sites we’ve designed recently (and in the past) put people and activity to the fore.
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“Leveraging Cognitive Bias in Social Design” – Joshua Porter, Dconstruct 2008
My colleagues and I went to Dconstruct – a one-day conference about designing and building the latest generation of social web applications.
All of the talks were interesting, although I found some too techie for me as a designer. However, one talk by Joshua Porter was particularly interesting.
Joshua talked about biases that affect the way people think and make decisions. He also shared some insights into how to use cognitive bias to get people signing up and using software. Here are some notes.
Examples of cognitive biases:
Bandwagon effect – people tend to do things because other people do the same. This is related to group pressure – if we don’t know something we follow the others, we use shortcuts rather than do the logical thing, which would require gathering all needed information (we act like sheep).
Example:
• Freshbooks uses the bandwagon effect tactic to attract new users by emphasising number of new users, showing them on a worldwide map, and displaying reviews from “Happy Users”.Representational bias – people tend to follow like-minded people
Example:
• Freshbooks uses a representative selection of happy users on their homepage with authentic photos, job titles, quotes, real names, etc.
• Yelp.com – for review of the day, they’ve chosen people that are very active on the site (lots of friends, lots of reviews). This is the desired behaviour that is valued at Yelp.Loss aversion – people prefer avoiding losses over acquiring gains.
Example:
• Best buy – you can shop there without creating an account, but at the end of the shopping process they say:” Create an account to save time the next time you shop”. Would be more effective if it was: “Create an account so you don’t lose the ability to track your package.”Ownership bias – people value things more when they feel sense of ownership. Some websites can get you engaged by creating something first before asking for any sign up – this creates an instant feeling of ownership.
Example
• Slide – instantly engage you into creating a slide show without signing up. They encourage you to sign up afterwards so you can edit this slideshow later.• Geni – gets you started very quickly, they just ask you to fill in three bits of information and you can start building a family tree that you can share.
• Flickr – using “You”, “Your” – gives users a feeling that they own it
I agree with Joshua that it is very important for web designers to understand and translate social psychology into a positive experience for web users.
By understanding biases designers can use them to their advantage to attract and convince people to sign up and use the service.
Equally, if it’s not clear what the site is about and the proposition isn’t strong enough to attract users, then it won’t build an audience. And what’s the point of that?






