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The Micropayments Are Coming
I’ve been meaning to write a response to William’s blog post of a few weeks ago about the news that some publishers (including Rupert Murdoch) are preparing to start charging for some of their content. I agree with William that people will be unlikely to buy a subscription to, for example, The Sun or Times Online but I’m not sure that is what is being proposed.
As William says in his blog post:
I don’t buy my internet news in a newspaper, I pick it out from a broad and fast-moving stream of fragments and favourites and recommendations garnered from twitter, blogs, feeds and aggregators and it’s all free. I might want one little piece of the Guardian one day, two little pieces of the Times the next, I don’t want either all the time so why should I buy 12 month’s worth?
That’s how I consume content as well – piece by piece, fragments from a large number of websites. This, it seems to me, is the key issue: people don’t mind paying tiny amounts of cash for little pieces of content, it’s just that there isn’t an easy-to-use, trusted third party system like that in place for news content.
There are in music and movies. iTunes and NetFlix, and LoveFilm in the UK, all provide users with the ability use a single system to buy movies and music (and games and apps) from many different publishers. Xbox users can use NetFlix on a subscription basis, and last week Virgin and Universal made the announcement that they are launching an eat-as-much-as-you-like service for MP3s.
So, there are models out there that seem to work, or look extremely promising, and it’s clear that people will pay for certain types of content if you make the experience seamless and brainlessly easy.
Now, it appears that similar services may exist for newspaper and magazine publishers. Journalism Online are launching a service will provide users with a password-protected website where they can buy subscriptions that work across multiple sites, and individual articles from many publishers. The Publisher has some control over setting the price and Journalism Online will add value by negotiating licensing and royalty fees with intermediaries provide insight data that will help publishers optimise circulation revenue and maintain traffic to support advertising revenue.
That sounds pretty interesting.
Just to be clear, I think it would be madness for newspapers to try and put everything back behind a pay wall. The most likely model to emerge is a hybrid one where I continue to enjoy a lot of free content and the conversations that exist around that content, but when I want to go deeper or consume richer content then *sometimes* I should expect to pay a small amount for it.
After years of getting it for free on the Web, it won’t be easy for publishers to start charging for even some of their content but there may be no choice. Personally, I am willing to pay a small amount to make sure that I am properly informed, and although I think citizen media is often quicker than traditional media I still want to live in a world where there are professional – and accountable – news organisations. I know this is not a view that everyone will subscribe to, but it’s not clear how else news media in particular will be able to remain in business.
The answer is almost certainly a bit of everything:
- Ecommerce – newspapers and magazines already sell directly to their readers, but could do a lot more of this, including providing more paid-for online services. The role of online community in this is obvious
- Micropayments and subscription – along the lines envisaged by Journalism Online
- Advertising and sponsorship – an important but smaller part of the mix
Anyway – these are my half-formed thoughts. I’m willing to be persuaded either way. I’ve also heard that the new iPhone SDK makes it easy for developers to build micropayments into the apps they make. Not sure if this is true but does this hold out the tantalising possibility that the iPhone and iTunes could be the digital wallet we’re all waiting for? I already find it a bit too easy to spend money on iTunes!
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Barriers to understanding Twitter
In the wake of a truly ghastly series of articles on Twitter, I am beginning to think that journalists will never write well on any thing that involves online communities or social media.
Perhaps the problem is this simple: They just don’t have the time to spend on participating in these communities which a thorough understanding of these phenomena require. You can’t just sign up and click a few buttons. You’ve got to get involved. That’s time expensive when the deadlines are ticking.
This is why, I think, journalists continue to fall prey to the most outrageously ridiculous claims from those with titles within fields like psychology who claim to understand something about human interactions in the online world. Journalists just don’t know how to vet what’s being told to them from the “experts”.
Sweeping generalizations that misguide the public on the reality of what happens online is a big problem. Here’s what journalist Andy Pemberton of the Times Online learned via his informants about the stereotypical twitter user:
“The clinical psychologist Oliver James has his reservations. “Twittering stems from a lack of identity. It’s a constant update of who you are, what you are, where you are. Nobody would Twitter if they had a strong sense of identity.”
“We are the most narcissistic age ever,” agrees Dr David Lewis, a cognitive neuropsychologist and director of research based at the University of Sussex. “Using Twitter suggests a level of insecurity whereby, unless people recognise you, you cease to exist. It may stave off insecurity in the short term, but it won’t cure it.”
Are you on twitter? Is this how you feel?
I doubt it. How are Dr. Davis Lewis and Dr. James Oliver supporting their claims? I don’t see a study and I can’t glean from their web presence that they’ve got much background related to experiences in the online world. Obviously their descriptions will fit some people – but exactly how many? 1%? 20%? 87%? 100%?
Andy Pemberton seems to have sought the advice from all the wrong sources when he sat down to write this article. His next move is to find someone who likens Twitter to a giant baby monitor:
“For Alain de Botton, author of Status Anxiety and the forthcoming The Pleasures and Sorrows of Work, Twitter represents “a way of making sure you are permanently connected to somebody and somebody is permanently connected to you, proving that you are alive. It’s like when a parent goes into a child’s room to check the child is still breathing. It is a giant baby monitor.”
Alain de Botton is a writer. Of course he is going to use such metaphors.
Bizarrely, I’m actually not monitoring anybody when I use twitter. I’m not there to be permanently connected to anybody either. In fact, I don’t know who most of my followers or people I follow are and I’ve got no anxiety about this any more than than I do opening my front door to leave my house and walk out in the world in the morning.
Perhaps here’s where we are at the root of the problem. The terminology “following/follower” certainly suggests that you’re actively watching other people, and the “what are you doing” question followed by the tweet field suggest that whatever we type must be mundane. But the level of intensity in which we follow others is not quite at the level the doctors imagine.
Most people who use Twitter, also use additional third party tools like Tweet Deck which allows you to group the people you’re following. I have three groups in addition to replies, direct messages and all: Work, Friends, Twitter friends. When I’m on, I follow these groups. Then I have a quick glance at the “all” stream to see what’s going on elsewhere. When I tweet, I’m either asking questions, sharing links to stuff I find interesting or amusing, or just “chatting” to friends as the day go by. I fail to see why this need to cause the psychologist so much distress.

This use of third party tools points to another problem when it comes to understanding the Twitter service. If you’re just looking at the Twitter site, it’s really hard to get how this service can be useful at all. It’s just a never ending stream with random tweets which grows constantly.
Using tools like tweet deck to manage the tweets will help you filter the noise. This means the “mundane” type tweets the journalists go on about actually seldom pop into your stream.
“Mundane” is also a very relative term – if a friend of mine tweets “homeward bound” or “eating a carrot” they’re inviting to some social banter between friends or providing me with info I’d like to hear. Perhaps I’m meeting up with this friend and now I know they’re on time. Perhaps it tells me that I’ve lost track of time at work and should be heading home myself.
But according to Oliver James the psychologist, because this is being said on twitter and not by a person right in front of me, I’m fantasist:
“To ‘follow’ someone is to have a fantasy of who this person you’re following is, and you use it as a map reference or signpost to guide your own life because you are lost,” says James. “I would guess that the typical profile of a ‘follower’ is someone who is young and who feels marginalised, empty and pointless. They don’t have an inner life,” he says.
If I’m lost, it’s because I’m lost for words.
I honestly don’t understand how James is capable of even thinking this stuff. Has the emergence of the online world moved the whole field of psychology is into shambles?
