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How Facebook is digging a grave for online marketing
This morning, as you do when you quietly settle in at your desk and get prepared for a long day at work, I logged in to Facebook to check what my social circle around the world is up to. For whatever reason, my eyes fell on the forbidden spot, the advertising in the right hand corner. Oh wait, I know why. It was ’speaking’ to me:

Look at that! Not only does it know I am 39 (nearly as old as Tim) but it also knows that I am female, and although I can’t say this for sure, this little ad also seems to have figured out that one of my favourite colours is … pink (No, I haven’t revealed the colour of my bra in my status line).
As it happens, super agency Made by Many is already supplying me with an awesome phone, but I got interested in this deal nevertheless. Not because the offer was appealing, but seemingly offered exclusively to me, I could not resist clicking on the ad to find out more. I wanted to know why this offer was made to 39 year old women… is this for real…? So I clicked the ad…. and… Read full post
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