Posts Tagged ‘web2.0’

  • Twitter to start charging for commercial use

    twittermoney

    Twitter co-founder Biz Stone is today reported to have announced the service may start charging for commercial use. Sharp-eyed Biz notes:

    quote

    There’s no indication of the cost yet.

    How will Twitter decide what constitutes ‘commercial use’? Will Stephen Fry get charged, for example? Surely that would be an example of a celebrity using Twitter to advance his personal brand, although I’m certain Mr Fry would reject that idea. In practice, won’t this turn into another case of a social media service making fairly arbitrary decisions about who to charge based on their perception about a company’s ability to pay. Start-ups and ‘cool’ Web 2.0-style services will get away with it but the big boys will get hammered. This is hypocritical: you can’t spend half your time having a go at old-school businesses for being backwards in failing to adopting the ‘culture of generosity’ whilst simultaneously punishing them for not being cool with an inequitable pricing policy that prohibits them from using these services.

    We tried to use a prominent photo-sharing service on one of our sites last year. The costs we were were quoted were ridiculous, and the sell was utterly unconvincing in terms of the supposed benefits for our client. I found the whole episode quite depressing.

  • Act like a start-up

    Social

    Adweek published a great article this week by Benjamin Palmer of the Barbarian Group. It it, he challenges the ad industry to stop being scared, embarrassed and confused by “Web 2.0″ and to start exploiting crowd-sourced creativity from within as well as radically new ways of working together. He urges both advertising creative and television commissioning people to learn from the way ideas are generated and developed in a Web 2.0 world.

    Web 2.0 is more than just user-generated content. It is, in short, rich media applications (AJAX), folksonomies (like tags), new development approaches (”fail fast, fail cheap” and agile development), interoperability (RSS) and, yes, user-generated content. And since this is also the world of publishing 2.0, you should totally look up those terms on Wikipedia.

    It’s definitely our experience over the past 18 months that there are two types of web project:

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