The gang’s back on home turf

One cowboy hat, four flights, six blog posts, dozens of sessions, hundreds of tweets and waaay too many tequila shots later, Made by Many is home from Austin and over the jet lag (well, some of us are doing better on that one than others).

There are a few blog posts in the pipeline about the various things we saw/heard/did at SXSW and the Deep Thoughts touched off thusly. But before we get all serious, here’s something a little more playful — an insight into the Made by Many culture, if you will.

Before we went to Texas we discussed the importance of having a gang sign to demonstrate a) belongingness to MxM and b) just how dangerously cool we really are. Below, Simon demonstrates the clever Made by Many (hands make Ms, then cross your wrists for the X) gang sign:

Ideally, the sign is executed with a lunge — that sort of ups the awesomeness ante.

So there we were drinking beer, playing table tennis and flashing the M-x-M + lunge, when lo, we discovered that we actually aren’t the only ones with a gang sign! What are the odds?!

Here, Mike Arauz of Undercurrent lines up amongst the many to demonstrate the scarily cool UC sign:

The thing about gang signs is that once one agency has one, everybody wants one. Ben Malbon of BBHLabs was exceedingly envious of ours, so much so that, in a rather generous display of creative openness, we  made a special B-B-H for him (the Labs thing was just too much hassle):

Big thanks to Ben Malbon for the photos. Peace out, bro.

**UPDATE**

Those crazy kids at GSD&M Idea City in Austin have sent in their own snap to be added to the collection. Here they are, looking dangerous: