Why all newspapers need a printed permalink

Have you ever been reading your daily morning commute newspaper and stumbled across a great article and thought “I must share that with my friend X”. After getting to work, after partaking in your morning coffee, you browse through that papers online edition as you know with today’s more-convergent news operations everything is re-published online. Then you can twitter, del.icio.us or email that link off. But it’s impossible to find and the newspaper’s online search can’t find it because lets face-it their search is terrible. You give in and return to Techcrunch.

So all I want is something dead simple. Why don’t newspapers publish a small tinyurl permalink underneath every article title pointing to it’s location in that newspaper ’s online website. Then when I see something interesting I want to read in full later, bookmark for reference or crucially share with friends and colleagues, it’s immediately available to me. I could even Twitter it on the spot.

In the future newspapers are going to need to continue the reading experience back and forth through online and offline media to help fight the rising tide coming their way.

So Telegraph, Guardian and Times Online how about a little link-love in the paper?

About the author

Stuart is a technologist’s technologist and one of the founding partners at Made By Many. He also is a champion of fluid, Agile business structures and new disruptive business models for a disruptive age. Follow @stueccles on Twitter

Leave a comment

Our latest tweets

Categories

Recent comments

  • George Gerrard: magic to at last see/read someone with a brain I have been on chatroulette and as soon as I see some...
  • Oli Matthews: Thanks Rob. It's a little like tweet deck but with Flickr included. As mentioned in my post I'm goin...
  • Robz J: Nice work Ol -kinda like Tweetdeck right ? Interested also to hear your comments on browsers >>...
  • Raj: Check out the Tfl London Cycle Hire API @ http://bike-stats.co.uk/...
  • Andrew Denny: Oops, sorry, glitch in my last comment. God, I hate this commenting system, why can't they design a ...